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As It began in 1983 when the Niagara Falls, Canada Visitor and Convention Bureau (now Niagara Falls Tourism), the City of In 1992, the CAA Winter Festival of Lights entered into an agreement with Disney Canada Inc. to create the Enchantment of Disney® displays, which are located in Queen Victoria Park at the base of Murray Hill. These have quickly become the most recognized of all the Festival’s displays. The Festival’s impact on the wintertime tourism season has resulted in a similar, positive impact upon the local economy. A recent economic study conducted by Enigma Research Corp. found that the Festival attracts more than 1.3 million visitors annually with an economic impact of more than $57 million. With the level of increased business activity in what years ago used to be the Niagara Falls tourism industry’s 'off season', the CAA Winter Festival of Lights has directly contributed to a longer and busier tourism season and the extension of employment for many local residents. Today, the Festival operates as a year-round not-for-corporation with a board of directors that still reflects the unfaltering support of its founding partners, with seats reserved for representatives of the Niagara Parks Commission, the City of The TD RINK at the Brink, which was launched in 2009, offers outdoor, open-air, ice skating in an iconic setting located just steps away from the Finally, in 2010 – 27 years after the Festival was founded and 18 years after its historic agreement with Disney – the Festival has entered into another historic partnership, this time with CAA Niagara. As such, the Festival is now known as the CAA Winter Festival of Lights. |
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